Each and every one of the marketing plans from Louise Newlands Marketing is created from scratch for the book, brand our author in question.
Plans are delivered as a 40+ page PDF clearly detailing a carefully thought out strategy for every aspect of marketing for your book.
Whether you opt for the marketing plan only service, which spells out exactly how you can go about executing the plan, or our full-service plan, where I execute the plan for you, I create a plan that answers every marketing angle you should address for your book.
Each of our marketing plans covers the following areas:
- Marketing Objectives, Strategy ensuring we reach readers and all stages of the buying process and KPIs (Key performance indicators – how we’ll measure the marketing success)
- Market / Genre analysis
- Audience identification, analysis, profiling and targeting
- Keyword / metadata work
- Blurb/copy/biog optimization for web
- Competitive analysis (who that competition is and where the book sits in the market) including pricing analysis
- Publication schedule advice if needed. Analysis of any seasonal opportunities tied to publication date.
- Sales Outlet Strategy
- Suggested Marketing Assets to be created.
- Online presence analysis, strategy and optimization advice
- Social media strategy
- Content Strategy
- Email Strategy
- Advertising strategy tailored to your budget* and ‘how to’ guides if applicable. Our advertising strategy covers:
- Social media advertising
- Online Display advertising (including amazon)
- Offline, traditional advertising
- Creative advice or execution for full service clients.
- SEO analysis and advice**
- Events Strategy
- Review garnering strategy
- Review Mailing advice / press approaches
- Influencer strategy
- Third Party Opportunities (Are there any companies we could work with to get your book to its readers?)
- Book/writing prize/award advice if applicable
- Timeline incorporating all of the above
- Analysis of campaign success – advice on how to measure this for DIY clients and full analysis for full service clients.
Phew!
*not every marketing project needs an advertising budget
**I am not a technical SEO expert but have a good grounding in the basic things you can do to help your search results.