Louise Newlands Resume
Louise Newlands
Berkeley, CA
Award-winning digital marketing professional with 16 years of experience.
Passionate about building brands, storytelling through marketing, and reaching audiences online. Strong leadership and management knowledge with proven skills in delivering award-winning and results-driven marketing campaigns. Former Brand Manager for the UK’s biggest children’s author, Julia Donaldson. Expertise in digital strategy, social media strategy, content creation, and running highly targeted advertising campaigns. Graduate of UC Berkeley Digital Marketing Bootcamp.
Areas Of Expertise
▪ Social media management and Advertising ▪ Email Marketing ▪ Website Build/Management (WordPress, WIX)
▪ Web Analytics and A/B testing ▪ Licensing ▪ SEO ▪ Copywriting / Content creation
▪ Analysis of Market research ▪ Paid Search and display advertising ▪ Post Campaign Analysis
Employment History
Louise Newlands Marketing – Owner – March 2017 – Present
Providing bespoke marketing plans, strategy, and campaigns for authors and publishers. Influencer outreach, copywriting, and content creation. Advertising management. Social media strategy, and management.
Senior Marketing Manager – Macmillan Children’s Books, UK – October 2014 – February 2017
Head of marketing for the 0-6yrs publishing list. £400k budget. 80 titles per quarter.
● Developed and implemented creative and innovative on and off-line marketing campaigns to drive profitable sales and increase market share. Delivered campaigns to budget, deadline and in line with interests of stakeholders
● Detailed post-campaign analysis of ROI and delivery against KPIs using digital metrics, online analysis tools, and sales data
● Management, digital strategy, audience segmentation, benchmarking, content creation for all websites and social media for the 0-6 yrs imprints and key brands
Marketing Manager – Macmillan Children’s Books – May 2011 – October 2014
● Marketing responsibility for the picture book and pre-school list as well as working across YA
titles and brands
● Brand management, driving brand awareness, and multi-platform strategies
● Lead relationships with licensors, licensees, media partners, portals, and third parties for
promotions and added value offers
Marketing Executive – Penguin Random House, Ebury Publishing, UK – November 2009 – May 2011 ● Planned and executed marketing campaigns within budget for brand authors, celebrity authors, new fiction names, and brand series with a special interest in cookery books
● Marketing responsibility for Vermilion’s, Mind, Body, Spirit publishing list with ownership of their parenting list
Marketing Coordinator – Ebury Publishing, Random House – November 2006 – November 2009 Education – Anglia Ruskin University, Cambridge. BA (Hons) English and Communications